This was considered a Western phenomenon; however, these have become a vital element in India’s online shopping landscape.

E-commerce giants push the envelope to entice festive shoppers with creative campaigns and influencer marketing.

Delivering instant gratification seems to be the need of the hour as beauty retailer Nykaa, direct-to-consumer (D2C) player Licious, and Myntra try out 10-15-minute delivery pilots in select cities.

This Diwali, OPPO India ignites the festive spirit with its new campaign #VishwasKaDeep. Through a captivating film and a series of engaging digital experiences, the campaign explores the unique ...