Comcast’s TV ad industry tech platform FreeWheel has moved forward with the integration of Samba TV‘s standard and custom audience segments into the FreeWheel Audience Manager platform.

As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices into FreeWheel’s Audience Manager to improve ...

(The following is a press release; its contents were not editorially vetted by The Desk.) FreeWheel, a global technology platform for the TV industry, announced today the results of its work powering ...

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