To help the brand hold onto its market share and increase consumer loyalty, we developed a consumer education campaign, which resulted in a 20% increase in brand awareness; 10% increase in consumer ...
Marketing for men’s personal shaving products emphasized the idea that the man with a clean-shaven face is a hygienic, modern, and civilized man (in contrast to the man who gets a once-a-week shave at ...
during November and December Gillette will make a donation to Movember for each Gillette product purchased.* "Through Gillette’s partnership with Movember, we’re committed to making a ...
Hope Gillette is a freelance writer and published novelist. She’s passionate about providing accurate, empathetic mental health content for readers, and believes writing can help combat stigma ...
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