And while we love ‘em all, we might have a new favorite, just in time for the summer season: The fact that drinking two cups ...

The campaign aimed to rejuvenate Lipton Ice Tea’s brand image among the 15-25 age demographic by leveraging TikTok’s platform. Partnering with public figures, the objectives were to maximise reach ...

Say the name Lipton, and most people think of tea. But behind that brand lies the extraordinary story of a rags-to-riches tycoon, self-publicist, philanthropist and sportsman who was honoured as ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Gardner Barker, the longtime head of the Lipton Tea Company. The Barker family sold it off some 100 years later, in 1990. “That was the end of the Barkers and the Lipton connection,” the ...

Green tea is believed to promote weight loss and health benefits due to its catechins, but the evidence supporting its comparison to Ozempic is inconclusive. Studies show green tea may aid ...

They seek authenticity and innovation, craving deeper emotional connections with brands that resonate with them personally, offering real engagement ... Whether it is green tea enthusiasts or ...

The value of the green tea market globally is soaring and has been projected to exceed US$26 billion by 2028. Its rising popularity has been driven in part by a growing number of studies ...

Lipton Tea Company’s former headquarters on the edge of the City is being turned into ... The scheme features all-electric building services, high-performance glazing and green roofs. It will also ...

Josh Lipton is a financial journalist with over 20 years of reporting experience, having previously served as Technology Correspondent for over eight years at CNBC and held editorial roles at ...