In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Learn when to use margarine vs butter in cookies when baking your favorite recipes. Butter, shortening, and margarine are all ...

Many people prefer butter for its superior taste and texture. Margarine: Margarine is often used as a butter substitute in baking and cooking due to its lower saturated fat content. However, its taste ...

These blends of butter and vegetable oil have about half the saturated fat of butter but a similar calorie and total fat count. Consumer Reports tasters gave Land O' Lakes an excellent rating for ...

The truth of the matter is, while most margarine was made primarily with trans fat in decades past — with many people avoiding it altogether in order to watch their heart health — margarine brands ...