为了应对激增的线上需求，斯沃琪中国团队当天紧急跟瑞士总部下单采购补货。这场突如其来地线上售卖还让斯沃琪中国官网的注册人数激增，品牌中国的技术团队为此在位于上海和平饭店艺术中心的办公室内奋战到深夜。

We asked a handful of Speedmaster obsessives to share what they love about the still-hot Swatch and Omega collaboration.

If you buy something, we may earn an affiliate commission. Not sure which MoonSwatch is worth your dollars? Start here. There have been a lot of big watch launches over the last two years ...

Learn more. Please also consider subscribing to WIRED There would have been a very simple way to stop such mayhem: Sell the MoonSwatch online. But, no, the decision by the Swatch Group was that ...

The Fifth’ in NoMad has been one of the vibiest hotel openings of the past 12 months. Here, founder Alex Ohebshalom shares ...

When Swatch and Omega debuted the MoonSwatch in 2022, it came with the promise of eventual online sales. That promise has ...

In a crowded marketplace, it won’t get any easier for digital brands to thrive. Those relying on ads to get the job done will ...

“At first, I was disappointed when the initial promise of online availability turned out not to be a reality. Overwhelming hype and ‘inability to meet’ production kept the once-promised MoonSwatch for ...

Still, I don’t think I foresaw just how big and lasting the MoonSwatch phenomenon would be. There are now nearly 25 variations of the MoonSwatch if you include all the Mission to Moonshine Gold ...

Sign up here It’s been said that what Jean-Claude Biver doesn’t know about watches isn’t worth knowing. Let us examine the evidence. Legend has it that the Luxembourg-born son of a shoe salesman ...

Originally launched to bring a much younger clientele into the Speedy club, the Moonswatch, as it is called, has evolved to be something of a fashion statement entirely on its own merit.