Through the center’s relationship with Nielsen, the center provides academic researchers at the University of Chicago Booth School of Business and around the world access to Nielsen’s US Ad Intel ...

Are you a print subscriber? Activate your account. 1 hour 32 min ago By Ad Age Staff - 2 hours 47 min ago By Brian Bonilla - 3 hours 15 min ago By Ad Age and Creativity Staff - 3 hours 52 min ago ...

Data from NielsenIQ and Nielsen are available for paid subscriptions. Once subscribed, all individual researchers must register with the Kilts Center to receive access. Please review our policies for ...

On October 1, Paramount Global’s contract with ratings provider Nielsen expired without a renewal agreement. As a result, Paramount Global networks including broadcast network CBS and such cable ...

Nielsen’s efforts to introduce new elements to its audience-measurement technology are gaining steam, despite the concerns of executives at some of the TV networks on which it keeps tabs.

“Nielsen has severed our long-standing measurement partnership with its unacceptable demands, including substantial price increases that are inconsistent with the realities of a changing ...

CHARLESTON, S.C. (WCSC) - The first woman ever elected to serve as South Carolina’s Superintendent of Education has died. Dr.

Paramount advertising president John Halley (Credit: TheWrap/Chris Smith/Getty Images) Paramount Global’s partnership with Nielsen, on hold since Oct. 1, challenges Nielsen’s ratings ...

The Perfect Couple enthralled audiences enough in its debut week to put it at the very top of Nielsen‘s streaming charts. The Netflix limited series generated 1.9B viewing minutes in the week of ...

1 for a second week in a row on Nielsen’s overall top ten streaming ranker, for the week of Sept. 9 to Sept. 15, 2024. This reps the numbers for the show’s first full week of availability ...

Go here for more information. “Monsters: The Lyle and Erik Menendez Story” debuted in the top spot of Nielsen’s streaming charts. The second installment in Ryan Murphy and Ian Brennan’s ...

As of 12:01 a.m. ET on Tuesday, no contract was in place between the companies, with Paramount referring advertisers to numbers supplied by VideoAmp, one of several Nielsen challengers in the ...