在行业一片低迷中，亿邦智库了解到卓尔数科在今年还实现了营收利润的双增长，表现出远超行业大盘的增长势头。卓尔数科是伴随着中国品牌崛起而成长起来的新一代数字营销公司。随着世界迎来中国周期，中国品牌全球化出海，其是否有机会成为一个诞生于中国的“WPP”？这 ...

Greenpeace took a bunch of kids to the aquarium to check out our ocean's future. Let's just say they weren't impressed. “Bladerunner 2049” Prologue, Old Spice Goes Invisible: The Top 5 Ads Of ...

In 1982, the late founder of the Ogilvy & Mather advertising agency David Ogilvy issued a memo of 10 incredible writing tips to his staff. Known as "the father of advertising," Ogilvy made sure ...

ideate and execute campaigns for brands. He was also associated with Ogilvy & Mather, Tonic Worldwide and The Glitch in the past ...

WPP has unveiled its Chennai campus, a key hub for global enterprise IT and content production, cementing the city's role as ...

Following that need for a simple approach, Ogilvy & Mather’s Brian Fetherstonhaugh developed this new 4Es formula. The secret is to use these 4E ideas to communicate and deliver meaningful value ...

CES 2025 in Las Vegas, is shaping up to be a battle of the TV brands, with the two South Korean TV giants set to go ...

Politicians are not the only ones to have spotted the growing sway of social-media stars. Over the past five years American ...

Organic’s Toronto office. Barbour has lived and breathed advertising for the past 14 years with agency positions at Banner ...

Kyndryl has promoted its Australia and New Zealand (A/NZ) head of marketing, Kimberley Marlay, to A/NZ head of strategic ...

Some ad agencies are trying to move to new compensation models that focus on the scope of work they perform, not the hours it ...

Building wealth is something many aspire to achieve, but it often feels like more than saving and investing is needed to reach your financial goals. However, with the right strategies and mindset, ...