But you might have recently noticed your Coke bottles resembling the Man with the Yellow Hat. Why does coke come with yellow caps at certain times of the year? It’s a mystery that we’re ready ...
Coca-Cola is a worldwide brand. It's instantly recognised by its iconic red packaging and distinctive white font. That kind of famous branding "cannot be overlooked," says Richard Lau, president ...
This is a challenging time for grocery-store brands. For example, last month, McKinsey published a report on 18 “arenas of ...
In a lawsuit filed Wednesday, the county alleged PepsiCo and Coca-Cola companies have misled the public about the recyclability of their plastic bottles and downplayed the negative environmental ...
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The suit further states that PepsiCo and Coca-Cola engaged in a disinformation campaign to make consumers falsely believe that purchasing their products in single-use plastic bottles is an ...
LOS ANGELES (AP) — Los Angeles County is taking on Pepsi and Coke for their role in plastic pollution. In a lawsuit filed Wednesday, the county alleged PepsiCo and Coca-Cola companies have ...
A set of consumers are "exhibiting value-seeking behavior," Quincey told analysts on the company's conference call. That shift includes buying fewer packs of Coke products or smaller size drinks ...