Amazon rolled out Rufus, a new chatbot, to all US shoppers in September. It's designed to help you find things to buy and answer questions. It can also help find cheaper versions of popular name ...

The one thing Rufus simply will not do is help you find a dupe. Maria Boschetti, an Amazon spokesperson, couldn't confirm ...

Amazon's Rufus AI chatbot answers questions about products and recommends items. But one thing it won't do: answer direct questions about "dupes." Still, you can ask Rufus to find cheaper items ...

Ofc, you know Amazon has you covered with thousands upon thousands of cute designer dupes that won't break the bank—but what you didn't know is that I dug through the bottomless pit of choices ...

In order to find out if SKIMS is really worth the cost, I reviewed the viral SKIMS dress and several bodysuits to see how they compare to dupes on Amazon. These dupes aim to mimic the unique SKIMS ...

Luckily, there are plenty of dupes to be found; many have already gone viral on TikTok and Instagram for their super similar look and feel, and new ones are popping up on Amazon all the time.

Retail TouchPoints reached out to both AEO and Amazon for comment. While AEO declined to comment, Amazon did not respond at publishing time. Product “dupes” have become widespread online, with ...