Over a quarter of brands currently participating in the endorsement landscape entered it for the first time during the last 12 months. However, only 4% of these newcomers entered into multiple ...

The YouTube and music star, 29, has already been dropped by several brands and companies since he was detained including the Football Association (FA), Heinz and ASOS. With clothing and shoe ...

UK RAPPER Yung Filly has been dropped by another major brand after he was charged with rape and Assault. Filly, whose real ...

ONLINE personality and UK rapper Yung Filly has been spotted for the first time since he was charged with rape. The 29-year-old – who is currently on bail over a number of serious abuse ...

Clothing brand ASOS have also pulled adverts and lines ... fame alongside fellow creators Beta Squad while also appearing in Sidemen videos. He then branched out to his own individual projects ...

“Our mission is to spread the word about air-conditioned clothing to a wider audience,” says Iwabuchi. “We’re now reaching a point where it’s becoming part of the lifestyle and fashion world.” ...

Today’s hunting clothing brands are not the same ones our grandfathers grew up wearing. There have been serious advancements in fabrics that allow clothing to be lighter, warmer, and more water ...

YouTube sensations the Sidemen have opened their second physical store in Hammerson’s Bullring & Grand Central shopping centre in Birmingham. The shop, which opened on 4 October to much fanfare ...

Last week, the Sidemen brought Birmingham's Bullring to a standstill with the launch of their latest SDMN clothing store. The YouTube stars, including KSI, drew massive crowds as they unveiled ...

The Sidemen are among the most high-profile internet personalities in Europe, having accrued over 21.6 million subscribers and 6.4 billion video views. The launch of SDMN Clothing follows the group’s ...