Toy sales declined last year, but adult purchases rose, according to an industry research group.Adults accounted for 17.3% of US toy sales in 2023, totaling $6.7 billion, per Circana.Research shows ...

One children's One children's toy company learned how important it is to double-check your work before sending it out into the world.

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.