Comic Sans arrived at precisely the moment when computers became tools for personal expression rather than just dull workhorses, and users wanted fonts to match. The type was of its age: It met a ...
Consider how colour schemes, typefaces, iconography, and other elements will appear 5, 10, or 50 years from now. Logos appear on websites, business cards ... The typeface personality should align with ...
Businesses project professionalism and reliability by aligning key brand elements—logo, tone, color scheme, ethics, and overall aesthetic—with their target audience. Incorporating these into your ...
All right, enough about Walmart. What can we learn from their logo journey that you can apply to your brand? Quite a bit. Walmart didn't go from frontier font to sunshine sparkle overnight—each logo ...