“This is probably the biggest shift for us, positioning-wise, in the history of the brand,” Carroll said. Gum has ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Gum is a child oriented product: sweets. The ad is inappropriate for young viewers.” In its lengthy response to the complaints, Extra parent company Mars Wrigley wrote that the idea behind its ...

Chewing gum brand Juicy Fruit is driving brand engagement with an iPhone application called ... said Paul Chibe, vice president and general manager of gums and mints at The William Wrigley Jr. Co., ...

Wrigley?s 5 Gum has signed as the first brand to sponsor MTV?s Music Meter application and Web properties. 5 Gum will be sponsoring MTV?s Music Meter for the next two months. MTV claims that the Music ...

Buy commodities, sell brands' has long been a formula for business ... "I do know people are going to be chewing Wrigley gum and eating Mars bars." 'They knew the check would clear' Wrigley ...

Buy commodities, sell brands' has long been a formula for business ... "I do know people are going to be chewing Wrigley gum and eating Mars bars." Wrigley accepted a $23 billion takeover offer ...