When you purchase through links on our site ... autumnal fragrances they're reaching for this season, including the perfume that convinced HELLO!’s beauty writer Lydia to make it her signature ...
Perfume enthusiasts are taking to TikTok to debate the trend of people “gatekeeping" their favourite scents. This article delves into why people might not be willing to share the perfume they’re ...
If you’re as obsessed with perfumes as I am, you may have heard the term “gatekeeping” gaining traction in the context of fragrance. The phenomenon is all over TikTok, where the phrase ...