Tesco has widened its retail media partnership with The Trade Desk to provide brands access to its Clubcard data.

Google's announcement doesn't render our preparations for a cookieless future obsolete. This has catalyzed a focus on ...

Tesco Media and Insight Platform, powered by dunnhumby, has extended its partnership with The Trade Desk to give advertisers direct access to quality, ...

Wunderkind Identity - part of the engine that powers the Autonomous Marketing Platform - is created for marketers, providing the most comprehensive network of owned first-party data to recognize and ...

DMEXCO 2024 highlighted the growing importance of influencer and referral marketing as essential tools for brands to connect ...

Sydney-based PR agency InsideOut PR has been appointed by Super Easy Storage, Australia’s leaders in providing convenient ...

This expert writes that marketers aren't ready for Instagram's new teen restrictions. Teens unlikely to be ready either.

Quantcast executives joined Ad Age’s Small Agency Conference to explore how new data strategies can help make small agencies ...

While it's natural to feel apprehensive in the face of change, marketers in Australia need not worry about the future of ...

The walled compound model offers several advantages including the flexibility to collaborate with multiple partners.

Utiq has announced a partnership with mediarithmics to deliver deterministic, privacy-first, addressable digital marketing ...

Collaboration Marks Significant Advancement in Privacy-Compliant Advertising for Brands and Publishers on the Open Web NEW YORK, NY, and PARIS, FRANCE / ACCESSWIRE / September 17, 2024 /, Inc.