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设计视角下用户习惯的养成和迁移
在美国学者 Nir Eyal 和 Ryan Hoover 的《上瘾(Hooked)》书中,将用户形成使用习惯的过程划分为四个阶段:触发→行动→多变的筹赏→投入。这四个阶段交替往复,形成“上瘾循环”。 步骤一:触发 ...
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