Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

Ticket black marketeers employ many technologies to gain unfair advantage: Bots Scripts or programs designed to perform tasks ...

Zeiss built a GenAI app on top of Veeva Vault’s PromoMats, a regulated content app for the promotional content management ...

But did you know that this is not the first time in the history of India that such a decision has been made: demonetisation ...

They met drinks makers, creative experts, insight specialists and marketeers with the course’s goal of equipping each student ...

Andrew Scott, MD of Purplex, explains how deep industry expertise and offering tailored campaigns outperforms ...