The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, ...

To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and PMPs that combine multiple types of inventory.

Viant (NASDAQ: DSP), a leader in AI-powered programmatic advertising, announced it acquired IRIS.TV, a global content data ...

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AppLovin's robust financials include a 39% revenue increase in Q3 2024, and significant FCF growth. Read why I continue to ...

Consumer healthcare firm Haleon chooses Vistar Media for programmatic OOH. A decision it describes as one less headache.

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

Calls today for better OOH measurement with Melbourne Cup attendees passed out in a bus shelter set to be excluded.

Haleon named Vistar Media, a location-based ad technology company, as its preferred partner for programmatic out-of-home (OOH) advertising across all key markets. As part of the partnership announced ...

Jacobs Media is building on the August start of its new Jacobs Digital Revenue division for radio with the launch of jācapps ...

At the awards night, Sokrati, a dentsu company won the ‘Programmatic Agency of the Year’ award while mediasmart powered by Affle and MobAvenue Media Pvt Ltd were the runners up in this category. The ...