One of the early lessons media consultants are drawing from 2024 is the importance of in-language advertising.

AAPI voters could be the key to the 2024 election. Are candidates doing enough to win their vote? Find out what’s at stake.

GOP campaign strategy is at a crossroads. One campaign operative argues that fractured strategies and disjointed messaging ...

Political ad bans after Election Day? Consultants don't like it but they also aren't that concerned. Find out why ...

Democrats are pulling ahead in fundraising thanks to new payment processors, while Republicans struggle with WinRed ...

Explore the intriguing connections between politics and America's favorite pastime, baseball. Find out how analytics and ...

As the calendar ticks closer to November and the cycle nears a close without the kind of sensational hacking story that ...

Campaigns flush from last-minute fundraising deluges can expect some outreach from out-of-home vendors looking to get placements up before the end of October. But for those getting back into the ...

Survey researchers have faced a host of challenges this cycle with technological shifts and changes in voter behavior making it harder to generate representative samples. As part of our 2024 Election ...

It appears that Republican digital marketers are favoring the programmatic ecosystem over platforms like Meta and Alphabet that report on and archive political ads. At least that’s according to a new ...

Republicans are no longer playing catch up when it comes to early voting strategy and are using advanced digital targeting to turn out their more unreliable voters this cycle – at least that’s the ...

In a cycle where campaigns are fighting for votes by the 10s and hundreds, many are tapping all possible channels to communicate with potential supporters. Think social media influencers, random ...