While retail has changed the way CPGs conduct regular business as marketers, there’s a lack of structure and dedicated expertise, said Rastogi. Siloed functions are impeding progress. These ...

AI is helping to deliver new levels of personalization and agility, making companies smarter and more effective in tailoring their offerings to consumers. Current use cases for AI at Estée Lauder ...

Marketing has been one of the most common applications for generative AI-fueled wins, and Mondelēz leaders have been vocal about their expectations for the technology to accrue value by expediting ...

Emily Wahl, VP of IT at ScottsMiracle-Gro, noted in a statement that they expect the solution will deliver a competitive advantage, letting them reinvent brand engagement and product education. Indeed ...

General Mills is selling off its North America yogurt business. Lactalis has acquired the U.S. business and Sodiaal the Canadian segment. Get more details.

Today's CPGs need an intricate manufacturing tech stack that is easy to use and can keep up with the growing complexities of consumer goods supply chains. In this CGT webinar transcript, Francois ...

Supply chain collaboration has been used so often in the CPG space that it has practically become a buzzword. However, there’s a significant misconception around synchronization. Is there true ...

An Unprecedented Year for Consumer Goods, To Put it Mildly ... It’s not hard to spot the trends in the 2021 Top 100 Consumer Goods Companies list. Incorporating information from the financial results ...

As manufacturers of essential products, operating with a strong sense of purpose has long been a core component of the consumer goods industry. Being successful in CPG means taking seriously the fact ...

Education and training, she said, are critical to overcoming this obstacle as GenAI usage not only increases productivity but can also improve customer experience and drive business growth. Marketers ...

Many executives with limited exposure to GenAI expect this technology to transform their companies overnight. That's not going to happen. Aiming too high too soon is a recipe for disappointment. For ...

Coming off an extremely volatile period after the pandemic disrupted how consumer goods companies operate, we now understand the importance of not just investing in future-forward, advanced ...