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themediaonline.co.za
23 小时
Latest MAPS data gives a snapshot of a nation in transition
The Marketing Research Foundation (MRF) has released its latest Marketing All Product Survey (MAPS) dataset, covering the period from July ...
themediaonline.co.za
1 天
What is necro-branding?
Do you own any memorabilia depicting Elvis, Princess Diana, David Bowie, Prince or Michael Jackson? Perhaps a beloved t-shirt, a ...
themediaonline.co.za
1 天
Ten rules to make your brand unstoppable!
Fresh from the Global Festival of Marketing, Kerri Pravia from iProspect and Michelle Randall from Heed bring you 10 ...
themediaonline.co.za
1 天
Breaking news: the vital role women play in news media
Despite what you read – or where you read it – there’s no denying that #JournalismMatters. Essential for any society, ...
themediaonline.co.za
1 天
Mastering ‘the clever person’s Facebook’
LinkedIn started off in 2003 (the year before its competitor, Facebook), mostly as a recruitment platform. But it has managed ...
themediaonline.co.za
2 天
The evolution of PR: From traditional to integrated storytelling
The public relations and communications landscape is constantly changing, probably now more than it has in the last few ...
themediaonline.co.za
5 天
Seven days on social media: #TrumpPETing home and South Africa’s #NewCovid
Social media did something priceless, though; it was called #EnteredTheChat. Women from all around the world expressed ...
themediaonline.co.za
6 天
Climate change reporting is not connecting with people
The annual United Nations Conference of the Parties global climate change meetings play a pivotal role in elevating climate conversations.
themediaonline.co.za
6 天
Celebrating Women: A celebration of the dynamic women
This edition of Celebrating Women is a celebration of the dynamic and transformative role women are playing across industries, not ...
themediaonline.co.za
6 天
These are the beauty brands South Africa’s youth love
With so many self-care and beauty brands on the market, it becomes critical for marketers to understand how their brands ...
themediaonline.co.za
6 天
Five South African audiences your brand should target this holiday season
As the festive shopping season heats up, brands are vying for attention, and South Africa’s retail space is no exception.
themediaonline.co.za
6 天
The ROI illusion: The short-sightedness of short-term metrics
So something like performance media, which is a short-term play, has the ability to measure the short-term in exquisite detail. Because of this, we find many businesses prefer and find comfort in it ...
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