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Campaign Asia
3 小时
Representation Matters
Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, ...
Campaign Asia
7 小时
Pinterest warns of year-end ad slowdown in Q3 earnings
Shares in the social media company slumped following the announcement, despite strong user numbers and top- and bottom-line ...
Campaign Asia
8 小时
Cision CEO Cali Tran takes a new role
Cision CEO Cali Tran has changed roles, moving to the position of chairman less than two years after he was hired as chief ...
Campaign Asia
3 天
Dentsu's production arm Tag launches craft agency
Tag, the global production company under Dentsu, has announced the launch of Gate+, a new production model designed to ...
Campaign Asia
3 天
Carlsberg Group appoints We Are Social as global social media agency
Carlsberg Group has appointed We Are Social as its global social media agency of record after a competitive pitch. We Are ...
Campaign Asia
2 天
The CMO's MO: Hyatt's APAC marketer on the power of prioritisation
"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve ...
Campaign Asia
2 天
Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ...
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking ...
Campaign Asia
6 天
FCB India's Dheeraj Sinha on commanding agency results and self-respect
Marking one year in his role as CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a ...
Campaign Asia
4 天
Woolley Marketing: Why we must remember our target audience are humans too
"...But do you think following me around the internet and serving me ads often at a lower price offer will make me buy you?
Campaign Asia
5 天
Humour in advertising is a serious business
A creative, a client and a planner walked into a bar… and then they lost their nerve and forgot that it pays to be funny.
Campaign Asia
4 天
Estée Lauder skincare brand says think twice about Black Friday shopping
Estée Lauder completed its acquisition of The Ordinary owner Deciem Beauty Group in June this year, having first invested in ...
Campaign Asia
4 天
Is impulse buy on deathbed in Indonesia?
Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands ...
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