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Campaign Asia
17 小时
WPP takes total ownership of T&Pm
WPP has bought out the rest of T&Pm after acquiring its minority shareholdings. The purchase brings the agency – formed after ...
Campaign Asia
1 天
Of fandom, kawaii, and marketing: Hello Kitty turns 50
Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...
Campaign Asia
2 天
How Trump's presidency will reshape the global tech order
The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with ...
Campaign Asia
1 天
Performance vs. branding? You're asking the wrong question
In today's fast-paced market, performance marketing beckons like a siren—promising instant results and quick returns. Many ...
Campaign Asia
2 天
Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds
Malaysia's Anti-Corruption Commission has officially opened an investigation into the US$10 million loss of state funds ...
Campaign Asia
1 天
Why Gut’s Singapore office means so much to the challenger agency
The South America-based network can truly call itself global if it’s able to win over Asian clients with its 'borderline cult ...
Campaign Asia
1 天
WPP strengthens Indian roots with new Chennai campus
This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in ...
Campaign Asia
1 天
Double 11 records massive sales, despite a final day Alipay outage
A record number of 45 brands surpass the RMB 1 billion mark in GMV. The list of high-flyers include international giants like ...
Campaign Asia
1 天
The best Christmas ads of 2024 are here
A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.
Campaign Asia
2 天
October advertiser of the month: 7-Eleven
Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.
Campaign Asia
1 天
'My side hustle as a DJ has been anything but a distraction to my work'
I never expected anything from DJing. It became my side hustle almost by accident. I was at a party late one night when I had ...
Campaign Asia
8 天
Is impulse buy on deathbed in Indonesia?
Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands ...
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