The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim ...

Consumers in India are presenting a dichotomy of sorts when it comes to adoption of technology and artificial intelligence ...

The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, ...

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KFC’s new ‘Taste the epic’ campaign celebrates the brand’s range of bestselling menu items—from the iconic Hot & Crispy Chicken, Hot Wings to the boneless Chicken Popcorn, and Peri-Peri Boneless ...

In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of ...

In a fresh twist to the ongoing tensions between Google and news publishers worldwide, Shailesh Prakash, a prominent ...

In a fresh twist to the ongoing tensions between Google and news publishers worldwide, Shailesh Prakash, a prominent ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

Think Design has partnered with Hero MotoCorp’s electric two-wheeler brand VIDA to redesign its website experience. The ...

In an era where ‘fast and flashy’ often defines advertising campaigns, Bisleri’s #FlavourOfLove attempts to buck the trend ...