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Opinion
research
9 小时
Opinion
To stand out, make life difficult for your customers
Starbucks and Booths have recently highlighted that convenience doesn't necessarily mean a good experience for customers. To ...
research
22 小时
SurveyMonkey adds WhatsApp social sharing option
US – Survey research platform SurveyMonkey has updated its system to allow users to collect responses via messaging app ...
research
22 小时
Mintel and Snoop agree consumer data partnership
Market intelligence agency Mintel has partnered with consumer insights company Snoop to provide Mintel with access to ...
research
22 小时
SVOD subscriber numbers stable in Q3, says Barb
UK – Streaming subscriptions plateaued in the third quarter of 2024, with 68.8% of the UK having access to a subscription ...
research
12 小时
Kantar executive joins ARF board of trustees
US – The Advertising Research Foundation (ARF) has appointed Kantar’s Anita Watkins to its board of trustees. Watkins is chief solution leader for Kantar North America’s innovation, creative and ...
research
1 天
MediaSense buys R3
UK – Media advisory firm MediaSense has acquired creative and media advisory specialist R3 to grow its geographic footprint ...
research
1 天
Echo appoints WWF comms director to advisory board
UK – Reputation analysis and strategic insights business Echo has appointed Winnie De’Ath to its independent client advisory ...
research
1 天
International School for Government names new director
The International School for Government at King’s College London has appointed Professor Michael Sanders as director, ...
research
1 天
Revenues drop at S4 Capital in Q3
UK – Net revenue at advertising firm S4 Capital is down 15.2% in the third quarter of 2024 compared with the same period the ...
research
1 天
Criteo partners with LiveRamp
UK – Data collaboration platform LiveRamp has partnered with commerce media company Criteo on the use of data to inform ...
research
2 天
Brands should avoid normalising unsustainable behaviour
Brands and organisations developing sustainability communications should ensure they are not normalising negative behaviours, ...
research
2 天
Synthetic data will never paint the whole picture
It is only via a combination of tools and techniques that we can hope to create fulfilling customer experiences, warns Oscar ...
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