The multinational toy and entertainment company Mattel has issued an apology after accidentally releasing the new Wicked movie toy boxes with an adult movie website listed on them. Customers noticed the mistake and pointed it out on social media.

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls manufactured by Mattel misprinted the promotional movie website wickedmovie.com. The misprint, which left the word movie out of the URL, directed consumers to an adult-rated website.

Toy giant Mattel says it "deeply" regrets an error on the packaging of its Wicked movie-themed dolls, which mistakenly links toy buyers to a pornographic website.